THE OXYMORON CALLED FREE ADVERTISING

The Oxymoron Called Free Advertising

OK, so I'm simply going to throw this out there before we get any further. What I'm about to state may confuse a couple of individuals. Heck, it may even disturb some folk (especially if you own a big-brand organic food business!). Basically, this weight loss foods post will probably be identified "questionable".1) Newsworthy Stories. The media is

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Aerial Marketing - The High Visibility Medium

Have you ever questioned how the fortune 500 usage direct action marketing? Today's interview is with the Chief Marketing Officer of Finest Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual marketing invest at his disposal. The majority of their marketing online is direct reaction driven. However one of the truly fascinating things

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# 1 Direct Marketing Mistake - Poor Mailing List Selection

Nobody likes a 'puff' dressed up as a story. In the UK the dominant force in mass market news broadcasting is the BBC. They are a non industrial organisation and every journalist/ manufacturer/ manager there has actually been bollocked for writing a 'puff' by mishap. They are not going to do it again.Now it is time to issue the press. When it comes

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Assessing Media And Entertainment Today

Many technical advancements have made media simpler to create and distribute. Within the past several years, there have been numerous trends within media. It may be thought that the web and technological advancements assisted the creation of these trends. For example, the use of AI has significantly developed the procedures used within media. AI h

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